how is gaming influencer marketing different from other niches?
Gaming audiences are unusually ad-literate and community-driven; campaigns succeed only when
creators have genuine genre credibility and creative freedom to give honest opinions.
do you only work with game publishers?
No, gaming-adjacent brands (energy drinks, snacks, peripherals, apps, fintech) use gaming
creators to reach 16-34 audiences that traditional media struggles to reach.
which platforms work for gaming campaigns?
YouTube for depth (reviews, long-form), TikTok for reach (clips, moments, memes), and
Twitch-native creators for live integrations, most campaigns layer two of the three.
what budget does a gaming creator campaign need?
Meaningful campaigns start from a few thousand pounds with micro creators in a specific genre;
launch-scale waves with larger creators scale from there. Send the brief for honest numbers.