30 nights of attention ✦ eid drops too
ramadan & eid campaigns

the biggest
marketing moment
you're missing

Ramadan and Eid are now major retail moments from London to Dubai to Kuala Lumpur, supermarkets, banks, and global FMCG brands all run campaigns. We cast, brief, and quality-control creators who actually know the audience, in every market.

the opportunity

a quarter of the world.
one month of attention.

Muslim consumers are one of the world's fastest-growing markets, young, digital-first, and increasingly courted by mainstream brands, from Ramadan aisles in UK supermarkets to Eid campaigns across the Gulf and Southeast Asia. What most brands lack isn't budget; it's an agency that can tell an authentic Ramadan campaign from a token one, in any market.

That's the gap we fill: creators who genuinely live the season, briefs that respect it (timing content around suhoor and iftar rhythms, not against them), and creative standards that mean your campaign lands as respect, not as reach-grabbing.

authentic casting

Food, family, lifestyle, and modest-fashion creators with real Ramadan audiences, not a generic roster with a crescent moon added.

season-native formats

Iftar recipes, Eid gift guides, Ramadan routines, charity tie-ins, formats the audience already watches every night of the month.

cultural quality control

Every asset checked for accuracy and tone by people who know the season, the difference between resonating and trending for the wrong reason.

eid campaigns

Two Eids a year, both gifting moments, fashion, food, fragrance, and family experiences all convert.

halal-conscious brands

Halal food, modest fashion, Muslim-travel, and Islamic-finance-adjacent brands: we speak your category natively, year-round.

gulf & global reach

Campaigns across the UK, Europe, and the Middle East, one brief, coordinated across markets.

good questions

ramadan campaign faqs

when should a ramadan campaign be planned?
Brief us 8-12 weeks before Ramadan begins. Casting, creative approval, and content production all need to finish before the month starts, creators' schedules change completely during Ramadan itself.
can non-muslim-owned brands run ramadan campaigns?
Absolutely, supermarkets, banks, and global consumer brands do it every year, in the UK, Europe, and the Gulf. What matters is authenticity: right creators, right tone, genuine value to the audience. That's exactly what we quality-control.
what content formats work best during ramadan?
Iftar and suhoor recipes, Ramadan routines, Eid gift guides, family content, and charity tie-ins, formats the audience already watches nightly, with posting timed around iftar when engagement peaks.
do you work with halal brands outside ramadan?
Yes, halal food, modest fashion, Muslim travel, and values-conscious brands are a year-round specialism, not a seasonal one.
how much does a ramadan influencer campaign cost?
Meaningful Ramadan campaigns start from a few thousand pounds with micro creators and scale with tier and market; because creator availability tightens during the month, early briefs get better rates than late ones.
which platforms perform best during ramadan?
TikTok and Instagram lead for Ramadan content in the UK and Europe, YouTube performs for longer iftar and recipe formats, and Snapchat is exceptionally strong in the Gulf, particularly Saudi Arabia.
how does audience behaviour change during ramadan?
Screen time shifts and often rises: activity concentrates in the evening around and after iftar and again before suhoor, so posting schedules and paid delivery windows should move with it.
what mistakes do brands make with ramadan marketing?
The common failures are late planning, token creative (a crescent moon on the usual assets), casting creators with no genuine connection to the season, and tone-deaf product pushes; cultural quality control prevents all four.
do ramadan campaigns work in non-muslim-majority markets?
Yes: the UK, France, Germany, and North America all have large, young, digitally engaged Muslim communities that mainstream brands increasingly serve with dedicated Ramadan ranges and campaigns.
how is ramadan campaign success measured?
Like any campaign, against its goal: reach and view quality for awareness, engagement against creator baselines, tracked codes and links for conversion, plus branded search lift across the month and into Eid.

own the season
properly

Tell us the product and the market, we'll bring the creators, the formats, and the cultural quality control.

plan a campaign ↗