born on the internet ✦ your new customers
niche campaigns

marketing to
gen z, by gen z

Gen Z has £360bn+ of global spending power, skips every ad, and trusts creators over brands. We build the campaigns they choose to watch.

why this works

the opportunity

Gen Z doesn't watch TV ads, doesn't click banners, and can smell a corporate campaign in the first half-second. What they do is watch creators, hours a day, with more trust than they give any institution. Reaching them isn't a media-buying problem; it's a cultural fluency problem.

That's what we sell: campaigns written in the platform's native language, the formats, the humour, the pacing, run through creators Gen Z follows, and measured on outcomes rather than impressions.

native, not translated

We don't adapt TV scripts for TikTok. Every campaign is built for the platform it lives on, hooks in the first second, formats the algorithm rewards.

creators they already trust

Gaming, comedy, food, sport, and education creators with genuine Gen Z audiences, matched to your brand by data, not vibes.

trend-speed turnaround

Gen Z moments last days, not quarters. Our briefing-to-live process is built to catch trends while they're still trends.

brand-safe by default

Written content standards and ASA-compliant labelling on everything, youth marketing with zero compliance surprises.

good questions

faqs

why does gen z marketing need a specialist agency?
Gen Z consumes media almost entirely through creators and native platform content, skips traditional ads, and punishes inauthentic campaigns, reaching them requires platform-native creative and creator partnerships rather than adapted traditional advertising.
which platforms matter most for reaching gen z?
TikTok, Instagram (Reels), and YouTube (Shorts and long-form) are the core three; Gen Z uses TikTok as a search engine as well as entertainment.
what content formats work best with gen z?
Creator-led short-form video with a hook in the first second: authentic reviews, humour and sketches, day-in-the-life formats, and UGC-style content consistently outperform polished brand adverts.
how do you measure gen z campaign success?
Beyond reach: watch time, engagement rate, saves and shares, branded search lift, promo-code redemptions, and UTM-tracked conversions, matched to whether the goal is awareness, engagement, or sales.

sound like
your audience?

Tell us the product and the audience. We'll come back with the creators and the plan they'll actually watch.

start a brief ↗