launch waves
that build

Seeding, creator announcements, review content, and paid amplification in sequence. Launches are choreography, not a single post.

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how it works

the service

Launches fail when everything happens at once and nothing happens after. A launch is a sequence: product seeded early so launch-week content comes from genuine use, a coordinated creator wave for the moment, honest reviews that sustain it, and paid amplification behind whatever the data says is winning.

We choreograph the whole arc, four to eight weeks of build, one week of moment, a month of sustain, with tracking that shows which creators moved units.

the seed phase

Product in creators' hands weeks early, so day-one content is real opinions, not first impressions.

the wave

Coordinated posting across tiers timed to launch, engineered to feel like the product is suddenly everywhere.

the sustain

Review content, amplified winners, and retargeting fuel for the month after, when most launches go silent.

good questions

faqs

how far ahead should a product launch campaign start?

Six to eight weeks before launch day: seeding needs product in hands early, and creator calendars book out.

why does seeding matter before a launch?

Launch-week content from creators who've genuinely used the product converts dramatically better than day-one first impressions, and the audience can tell.

what happens after launch week?

The sustain phase: honest reviews continue, top-performing content gets paid amplification, and momentum carries the month where most launches fall silent.

launch wavesthat build