no scripts.
just the right hands

Product in the right hands, organic content out the other side. The most trusted format on the internet starts with a good list.

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how it works

the service

Seeding is beautifully simple and constantly done wrong: send product to creators who'd genuinely love it, with no contract and no brief, and 10 to 30 percent post because they want to. The content that results is the most trusted format online, because it is exactly what it looks like.

The entire game is the list. Spray product at random and you've bought expensive postage; target it with data and taste, and you've bought the internet's most credible advertising at sample-unit cost.

the list is the strategy

Creators selected for genuine product-audience fit, because relevance is what converts a parcel into a post.

presentation matters

Unboxing-worthy packaging and a personal note, engineered for the moment creators film everything.

track & convert

Post rates tracked, lovers identified, and the best organic voices converted into paid partnerships that already feel real.

good questions

faqs

what is product seeding?

Sending product to selected creators with no contract or brief: those who genuinely like it post organically, producing the most trusted content format online.

what response rate should seeding expect?

Well-targeted campaigns see 10 to 30 percent of creators post organically; poor targeting sees almost none, which is why the list is everything.

what happens after a seeding campaign?

The creators who genuinely loved the product become the shortlist for paid partnerships, with authenticity already established.

no scripts.just the right hands