freshers ready ✦ campus to feed
niche campaigns

own freshers.
keep the whole year

2.9 million UK students, new bank accounts, new subscriptions, new habits, most locked in during one chaotic September fortnight. Be there properly.

why this works

the opportunity

Student marketing has one brutal truth: the brands students choose in Freshers fortnight, they keep for years, the bank account, the food delivery app, the streaming subscriptions. Everyone fights for September; the winners start their creator campaigns in July and stay present all year.

We run student campaigns through creators with real student audiences, student-life, budgeting, food, and study-content creators, with formats built for the moments that matter: results day, moving in, Freshers, January exams, summer.

freshers surge campaigns

Coordinated creator pushes across August-September when students are choosing everything at once.

student-life creators

Uni-life, budget-food, study-tok, and city-specific creators with genuinely student audiences, not just young followers.

year-round calendar

Results day, January exams, placement season, graduation, a student calendar of moments most brands ignore after September.

student-budget honesty

Students trust creators who understand being skint. Discount-led, value-honest formats outperform aspirational content in this audience.

good questions

faqs

when should brands start freshers marketing campaigns?
Creator campaigns should brief in June-July and go live from mid-August, catching students during results day and pre-arrival planning, by Freshers week itself, many decisions are already made.
what do students actually buy through creator recommendations?
Bank accounts, food delivery and meal kits, phone and broadband deals, fashion, study tools and software, and student-discount subscriptions are the highest-converting categories.
which creators reach student audiences best?
Student-life and budget-living creators, study-content creators, and city or university-specific accounts, audience composition matters more than size.
does student marketing work outside freshers season?
Yes, January exams, placement and internship season, summer, and graduation are all commercial moments; brands that stay present year-round convert better the following September too.

sound like
your audience?

Tell us the offer and the campus goal. We'll build the wave before term starts.

start a brief ↗