stateside ready ✦ FTC compliant
markets

crack america
without the
agency markup

The US is the world's biggest creator economy, and the most expensive place to buy an agency. We run American campaigns from London at London costs.

the opportunity

why this market

For UK brands, the US is the obvious growth market and the intimidating one: the biggest creator economy on earth, its own platform culture, its own rules (the FTC's disclosure requirements differ from the ASA's), and agency fees that reflect Manhattan rents.

We run US campaigns the smart way: American creators cast by niche and region (the US is fifty markets, not one), briefs adapted for American platform culture rather than copy-pasted from UK campaigns, FTC-compliant disclosure on every asset, and coordination from London, which means UK-level fees and a team awake during your working day.

us creator casting

American creators by niche and region, because a campaign that works in California can die in Texas, and vice versa.

ftc compliance built in

US disclosure rules (FTC endorsement guides) differ from the ASA's, clear conspicuous disclosure is enforced on every asset as standard.

uk-to-us launches

Market-entry campaigns for UK brands going stateside: creator waves timed to launch, localised creative, and honest read on what translates.

one team, two markets

Coordinated UK+US campaigns from one London brief, same standards, same reporting, no second agency.

good questions

faqs

how do us influencer disclosure rules differ from the uk?
The US FTC requires clear and conspicuous disclosure of material connections (like #ad) under its endorsement guides, enforced federally, similar spirit to UK ASA rules but its own regime, and campaigns for US audiences must comply with it.
can a london agency run us influencer campaigns effectively?
Yes, creator campaigns are managed remotely by nature; the advantages are UK-level fees, one coordinated team across both markets, and casting that treats the US as distinct regional markets rather than one audience.
what should uk brands know before running us creator campaigns?
American platform culture, humour, and formats differ from the UK's; regional targeting matters enormously; and FTC disclosure compliance is mandatory, briefs need adapting, not copy-pasting.
which niches work best for uk brands entering the us?
Beauty and skincare, fashion, food and beverage, gaming, and apps consistently travel well, especially where the brand's British identity is part of the appeal.

ready for
this market?

Share the launch plan. American creators, FTC-clean, coordinated from London.

start a brief ↗