Most agencies decide case by case behind closed doors. Our boundaries are published, contractual, and the same for every client at every budget.
The test we apply to every brief is simple: can this be promoted honestly and tastefully, selling the product on its substance? If yes, we're likely a fit, whatever the sector. If a campaign needs shock, skin, or a vice to work, we pass, at any budget, and we say so early rather than late.
These aren't marketing lines: they're written into our published standards and attached to every contract we sign.
If your campaign fits inside the lines, you'll get some of the most committed work in the industry.
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